Our struggle against pleasure

Today’s wellbeing increasingly comes from abstinence rather than indulgence. Smartphones halt day dreaming. Social media causes depressions. Commitments and emotional baggage stop us from developing deeper understandings. More people die from eating too much than starve.

Yuval Noah Harari writes: “Sugar is now a greater danger than gunpowder. You are more likely to die from drinking too much cola than being blown up by al-Qaeda.” Naval Ravikant says: “We are lone individuals summoning inhuman willpower, fasting, meditating, and exercising, up against armies of scientists & statisticians weaponising abundant food, screens, & medicine into junk food, clickbait news, infinite porn, endless games & addictive drugs.” Opiates of the masses — Shoshana Zuboff calls them “an overthrow of people’s sovereignty.”

People are often led to believe that the answer is more. We are pushed to add and add — because it benefits others. Esther Perel: “Being self-critical is one of the most effective tools of a consumer society.” But as Derek Sivers says: “The most successful people I know have a narrow focus, protect against time-wasters, say no to almost everything, and have let go of old limiting beliefs.” 

Humans are optimised for scarcity. Our struggle against suffering has turned into a struggle against pleasure. The secret to today’s world is to subtract from it.

Latest

Hyperreality

Hyperreality

It’s 06:30 in the morning and I’m driving to the San Gabriel Mountains, north of Los Angeles. I’ve been trying to sleep after an exhausting week at CES, but I’m too excited for this hike and can’t wait to depart the Airbnb we’re in. Every visit to the United States is an adventure. The most […]
January 15, 2026
In Praise Of Writing (And the Case Against AI)

In Praise Of Writing (And the Case Against AI)

If George Orwell, one of the best essayists, were alive today, he’d be firmly against AI. Not because of 1984 or ‘Big Brother’, but because in ‘Why I Write’, he listed four motives for writing; Historical impulse Political purpose Aesthetic enthusiasm Egoism   Neither of these motives survives if you let AI do the writing […]
January 14, 2026
Secret Listening #6

Secret Listening #6

This series is called ‘Secret Listening’, from the Chinese word 偷听Tōutīng. I know this can be — and should probably be — translated as ‘eavesdropping’, but secret listening captures it better and adds a bit of jest. These little stories or remarks stood out to me, and show a more personal side of China away […]
December 27, 2025
Chosen Streets

Chosen Streets

A week ago, I saw a nearby old lane (小湾老街) on Xiaohongshu — but when I wanted to take a look there, I found it was already demolished and turned into some kind of factory. I checked back on Xiaohongshu and saw that indeed, the last posts were from early 2024. There was a feeling […]
December 21, 2025