Osama bin Laden, also known as Usama bin Laden, Usama bin Ladin, Ussamah Bin Ladin and Oussama Ben Laden, is no more. But like many notorious people, OBL was used in many ads and will probably continue to do so. He often functions as a metaphor for something that’s evil or someone that’s incredibly hard to find.

Oh well, here’s 22 ads of OBL before American forces planted a bullet in his head. Some good, some bad, but I’ll leave that judging to you.