I’ve now taken two months of Mandarin classes, and last week our teacher taught us the words for cat (māo) and dog (gǒu) — and as a sort of fun extracurricular, she also explained the sounds they make: “miaow” and “wang” — or rather; how those sounds are perceived by Chinese. In the Netherlands, a […]
(A version of this also appeared on China Daily.) I find debates on objective reality not in the least useful, because eventually you arrive at the question whether all of the truths on which we base ourselves are true. And the answer has to be yes. Even if the truths we hold true would be […]
(Originally posted on Seventy-Magazine.) It’s hard to imagine how different China was only fifty years ago. Chinese people largely dressed the same, ate the same food in cantinas and decorated their homes in similar fashion. Few brands were known, most originating from before the Japanese Occupation, the civil war and the tumultuous 50s, 60s and […]
(Originally posted on Seventy-Magazine.) When you look down at the city from the 121st floor of the Shanghai Tower, it’s as if you’re looking at a computer simulation. The view that houses 24 million people is insane. Across all horizons, the skyline is filled with exotic skyscrapers and thousands of high rise apartment buildings, nearly […]
There’s anonymity in crowds. The urban cacophony of Shanghai creates a wall of sound that absorbs everything. It’s pleasant, like a big café. And with a population of 24 million citizens, you never have to worry about onlookers, because you’re likely to never see them again. When someone cuts you off in traffic, there’s no […]
Last week was China’s ‘Golden Week’, when the country goes on a collective holiday. Traffic jams and popular tourist destinations are filled with crowds. So too on Nantong’s Mount Lang, its pagoda providing a view across the city and the Yangtze river. I explored the place and behind the facade, I found this trashed frame with […]
(Originally posted on Seventy-Magazine.com, translated in Dutch for MarketingFacts) Around ten years ago, when you used a urinal in a popular bar or cinema in Europe, chances were you had an advertisement poster in your view, with a big QR code in the lower right corner. Western marketeers used the QR code primarily to redirect […]
(Originally posted on Seventy-Magazine.com, and in Dutch on Marketingfacts) When we think about China, we often reduce nuances to black-and-white absolutes. Either China is a country with oppressed people and smog-filled skies, or it is the juggernaut that will inevitably rule the world’s economy. Neither of these views is particularly useful, and rather than debating […]
(Originally posted on Seventy-Magazine.com) With 300 million rich Chinese consumers, China’s takes an 8.9% share of the global luxury market — although it’s probably more if you consider Chinese tourists who buy luxury products outside of China. On the surface, luxury advertising in China is similar to that in the West. There are all the […]
These photos we taken near a shopping mall in Shanghai, called Joy City. The shopping mall has all kinds of shops from global luxury brands, and even a ferris wheel on the roof. This area, next to it, is one of the many old low-rise neighbourhoods that’s demolished in Shanghai, as in other big cities […]