To recruit new donors (and thank old ones), the Dutch digital rights organisation Bits of Freedom launched their @freedom.nl email service: totally private and untrackable, unlike free email services.

Around this introduction, KesselsKramer developed the ’Web-in’, a twelve hour livestream ’protest’, just like the original Bed-In by John Lennon and Yoko On, along with dozens of signs. Authors, influencers and industry experts joined the bed and the discussion on Twitter, in a day that recruited over six hundred new donors.