Virtual Racing School

For Virtual Racing School, I wrote over fifty articles and interviews, with successful simracers and professional racing drivers. Together with the other staff, we started an online knowledge database labelled ‘the academy‘. I helped VRS to built its online presence and promoting its telemetry and collaboration software for iRacing. In two years, VRS grew to over thirty thousand followers and a weekly reach nearing a million impressions, making Virtual Racing School one of the well-known brands in this niche market.

One of many articles (and corresponding posts):

Some of many social posts:

 

Further reading:
Virtual Racing School case study

Latest

A summer’s day in autumn

A summer’s day in autumn

Set an alarm to 05:00, take a taxi to the train station, get onto the train, switch in Hangzhou, and get off in Tonglu (桐庐), take another taxi — to arrive 4 hours and 330 kilometers away from home. For a hike. Maybe it’s crazy, but the alternative is to stay home. You’ll have plenty […]
October 12, 2025
Mary in Qibao

Mary in Qibao

We’re in Qibao (七宝古镇) — an old water town swallowed by the city of Shanghai, now turned into a tourist attraction. In the center stands a moon bridge, surrounded by heavily renovated buildings that now house shops selling fridge magnets or bites such as ⁠tangyuan, scallion pancakes, red bean cake, and parts of pork or […]
October 11, 2025
Empty shops

Empty shops

If you squint your eyes, you can still see a busy little street here. The shops on Wangxin Road (王新街店铺) near Gaoqiao (高桥) in Pudong, were built in the late Qing Dynasty but now face an uncertain future. They’re not labeled for demolition (the character 拆 isn’t shown), but there are many tags of landlords […]
October 11, 2025
My favorite places in Shanghai (2025 update)

My favorite places in Shanghai (2025 update)

I saw this message from Curt about how difficult it is to love Shanghai, and there’s some truth in that. Maybe it’s too big a city to love, and I just love some specific locations of Shanghai. Let me have a go. Ye Garden Ye Garden (叶家花园), a ~100-year-old park in Yangpu, hidden behind a […]
October 10, 2025