OBL in ads

Osama bin Laden, also known as Usama bin Laden, Usama bin Ladin, Ussamah Bin Ladin and Oussama Ben Laden, is no more. But like many notorious people, OBL was used in many ads and will probably continue to do so. He often functions as a metaphor for something that’s evil or someone that’s incredibly hard to find.

Oh well, here’s 22 ads of OBL before American forces planted a bullet in his head. Some good, some bad, but I’ll leave that judging to you.

Latest

Degrees of wealth

Degrees of wealth

In eight years of living in China, taxi drivers or older colleagues loved to ask, “Which is better, the Netherlands or China?”, hoping for a single insightful answer that would explain everything. And now, back as a resident in the Netherlands, people ask the mirrored version: do I miss living in China? Neither question is […]
July 11, 2026
Goodbye to Guanyin

Goodbye to Guanyin

It’s a Saturday morning, and we’re in a taxi on the way to the airport. My clothes cling to my body and already reek of sweat, and that’s even before our 12-hour flight has started. Today I woke up at 5:30 to get up early and throw away the last furniture and items we used […]
June 30, 2026
Half a Jin, Eight Liang

Half a Jin, Eight Liang

Learning Chinese, or any language, makes you more aware of language in general. And one thing that surprised me is that, despite Mandarin being so different from my mother tongue (Dutch), both languages reach for the same units when weighing things: the kilogram (公斤, gōngjīn) and the half-kilogram (斤, jīn). It’s a small thing, but […]
June 24, 2026
Cake and Timepieces

Cake and Timepieces

There are multiple ways to define Shanghai. There’s the more modern version, with beautiful lanes full of expensive yoga studios or artisan coffee shops, lined with the London Plane Tree (法国梧桐) and the Wukang Mansion (武康大楼), and renovated parks like the North Bund (北外滩) and West Bund (西岸). There’s also the Shanghai as the international […]
June 23, 2026