Torch

When I started my internship at JWT Amsterdam, early 2013, I saw advertising as a sport (I even wrote an article titled as such, back then). There wasn’t any morale for me, my motivation was just to sell as many products as possible. For the internship, I only had one goal: producing a television commercial. […]

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Driver spotlight: Jean Behra

Stirling and Behra, 1956 – Photo: f1-photo.com As one of the greatest drivers never to win an official Grand Prix, Jean Behra lived and drove full of courage and bravery. To his love of racing, he lost part of his nose, an ear and ultimately, his life. Behra was born in Nice, France in 1921. […]

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Is ‘saving the world’ really a good argument?

Last summer, in the French town of Le Mans, the famous twenty-four hour race started. In the front of the field, the hybrids from Porsche, Audi and Toyota shot away into a big lead. After twenty minutes, the backmarkers, Ferrari’s and Chevrolet’s, were lapped, which means a disadvantage of 14 kilometers. Porsche went on to win, while […]

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