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Jaap Grolleman

From Hattem to Shanghai

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Month: August 2010

Rebuilding the brick: LEGO case study

August 10, 2010April 30, 2018

Ah, LEGO. Complete days of my life have I spend with these plastic building blocks. Yes, my LEGO characters suffered greatly at my fingertips. It’s been a while now but I still feel some of that passion for the brand deep inside. As the centrepiece of childhood fantasy and imagination, LEGO was a necessity… it […]

Category: Notes Tags: advertising, analysis, brand, lego, marketing, strategy
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