The things we write today, will they still be read in 174 years?

Here’s a close-up of the newspaper I found in an antique shop in Leiden. It’s from the Tenth of January, 1840, and printed with movable type, so you can really feel the words pressed into the paper. A lot of manual labour was put into making this newspaper, without all the eases of publishing we […]

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The advent of visual

India’s population of more than 1.2 billion people speaks a few hundred different languages. 112 of those languages are spoken by more than 10,000 people, and 30 languages in India have over a million speakers. Then, just take in consideration that more than a quarter of the population is illiterate. So, if you’re an advertising […]

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The perfect lenght

Ideally, a novel is just one idea long. Which is also the perfect length for movies, dinners, albums, advertising campaigns and blogs. Anything. And the perfect chapter, scene, dish, song, advertisement or post, is one idea as well. On a smaller scale; the perfect sentence adds one idea to the paragraph. In its turn, the paragraph […]

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