An ode to childish The image above is a rendering by BMW, made after an idea by Eli, a four year old kid. It was his idea to have a BMW with 42 wheels, all-wheel drive, powered by no less than 19 Porsche engines, and comes with a trunk full of toys in which you […]

The past fourteen days I’ve spend my time in one of the craziest cities on the planet. India is a mesmerising country with beautiful traditions that I wanted to visit for long time, and with Mumbai modernising rather rapidly I thought now was a good time. The city carries a huge enigma with the ability to […]

Having hundreds of connections of LinkedIn, Twitter and Facebook is a bit like having a huge pile of businesscards: It’s irrelevant. Do you really know these people? Do they really know you? We often believe that these numbers tell us the score on how social we are, but more often than not they’re misleading. Starbucks […]

One of the guys behind Volta Ferrorama – a campaign which won a gold Lion in 2011. Leo Ehrlich was born in Brazil and studied Visual Communication in Rio, where he also worked at several agencies, including DDB Brasil, before moving to Grupo W in Mexico. Now, he works in yet another continent as a […]

I’ve been writing articles since studying graphic design, now some six years ago. Most of my articles are rubbish, boring, and by now, outdated. These items never see daylight though and are put in a folder called ‘articles’ on my desktop. But the thing is; I don’t necessarily write them to be proper, up to […]

The notion that content is king is a myth, because it’s based on a fallacy, namely the following: ‘If you build something good, the customers will come themselves’. If that would be true, marketing wouldn’t be necessary. Content is important, but it’s not everything. Some people believe the consumer is king while others believe that […]

For anyone working in a creative team, collaboration is key, so that’s why I wanted to interview a photo retoucher, as they’re very essential in nearly every project. Thiago Christo, from Brazil, is one of the friendliest I know, plus he makes amazing stuff. He’s doing it for over 10 years, so enough reason to […]

‘Service’, seems to be a pretty big buzzword nowadays. Quotes like ‘serve, don’t sell’ make sense – but there’s a thing like over-servicing too, to a point where it might become anti-servicing. It first crossed my mind years ago, when I was taking back the bus in Sydney, Australia. This bus was old! Fine, but […]

The creative revolution The sixties are long gone now, but a few things have survived remarkably well. The music of the Beatles, the Stones, Led Zeppelin, Jimi Hendrix and the Doors is still played today (in fact, these bands share an accumulated 60 million likes on Facebook), and there’s also the hipster subculture which keeps […]

A thinker, blogger and a junior – who always seems to carry a smile wherever she goes. She’s from Philadelphia, Pennsylvania, and now studying advertising and information technology in Syracuse, New York. Writing for The Social Sip (her own personal blog) she expresses her affection and wittiness for social media in this digital age. Could […]