Over a year ago, I picked internet-provider UPC, despite knowing that they had some bad reviews on the internet, but I choose them anyway for they where the cheapest. Clearly, in hindsight, this was a mistake for soon my share was slow internet, or no internet at all, and terrible helpdesk assistance. For a low […]

You’re a human being, and that puts you ahead of brands in some ways. In the end, brands are just companies, and companies can never match human authenticity. In this age of social media, authenticity is becoming evermore important, with trust becoming a currency. And while the top five brands spend more money on innovation […]

If I asked you ‘what’s the colour of the sky?’ how would you answer? You’d probably say ‘blue’ without looking – but you’d be wrong in many cases.

An ode to childish The image above is a rendering by BMW, made after an idea by Eli, a four year old kid. It was his idea to have a BMW with 42 wheels, all-wheel drive, powered by no less than 19 Porsche engines, and comes with a trunk full of toys in which you […]

The past fourteen days I’ve spend my time in one of the craziest cities on the planet. India is a mesmerising country with beautiful traditions that I wanted to visit for long time, and with Mumbai modernising rather rapidly I thought now was a good time. The city carries a huge enigma with the ability to […]

Having hundreds of connections of LinkedIn, Twitter and Facebook is a bit like having a huge pile of businesscards: It’s irrelevant. Do you really know these people? Do they really know you? We often believe that these numbers tell us the score on how social we are, but more often than not they’re misleading. Starbucks […]

One of the guys behind Volta Ferrorama – a campaign which won a gold Lion in 2011. Leo Ehrlich was born in Brazil and studied Visual Communication in Rio, where he also worked at several agencies, including DDB Brasil, before moving to Grupo W in Mexico. Now, he works in yet another continent as a […]

I’ve been writing articles since studying graphic design, now some six years ago. Most of my articles are rubbish, boring, and by now, outdated. These items never see daylight though and are put in a folder called ‘articles’ on my desktop. But the thing is; I don’t necessarily write them to be proper, up to […]

The notion that content is king is a myth, because it’s based on a fallacy, namely the following: ‘If you build something good, the customers will come themselves’. If that would be true, marketing wouldn’t be necessary. Content is important, but it’s not everything. Some people believe the consumer is king while others believe that […]

For anyone working in a creative team, collaboration is key, so that’s why I wanted to interview a photo retoucher, as they’re very essential in nearly every project. Thiago Christo, from Brazil, is one of the friendliest I know, plus he makes amazing stuff. He’s doing it for over 10 years, so enough reason to […]