Quake 3 is a first-person shooter video game – launched back in 1999 – that came with the innovation that the bot AI (artificial intelligence) could learn and adapt new scenarios and situations, based on tactics that worked and didn’t work. Basically; the longer you played, the more it would learn about you. Matches usually […]

The five biggest supermarkets in the Netherlands – with a 70% market share – are all saying they’re the cheapest. If such a thing could be measured, clearly four of them would be wrong. But I must agree with them; they’re cheap. The cheapest thing they’re selling is their brand image. So, I’m glad the […]

Going into my last year of adschool, I’m pondering which direction I wish to go after I have my diploma signed. Advertising, writing, something editorial? I don’t know yet. Yet whichever I choose, I’m free to change it, or do the other things in my spare time. ‘Am I not too old for that?’ is […]

Originally posted on Quora. A glass vase of  €0.50. I bought it, had to carry it with me the whole day while shopping, then – when I got home I quickly filled it with water and put in the flowers, to leave for the weekend. When I got home, I found out it was leaking […]

Originally posted on Quora. I’m rather disappointed by Apple’s case for the iPhone 5C they announced moments ago. It looks like a cross between connect four, a cheese grater and Crocs, and clearly shows a design fault. For a company that’s all about design, that’s pretty bad. Steve Jobs would have fired the entire design […]

When Ben Affleck was announced as the new Batman, the internet exploded. Tweets, memes, and even a petition to remove him from the movie, which was signed over 66,000 times. Damn, I didn’t knew this much people actually cared about who would play a fictional superhero. Perhaps we could just wait until we actually see […]

Today is the day in the year when humans consumed more than the Earth can produce in one whole year. Known as Earth Overshoot Day, it shows that in 8 months, we exhausted our planet’s ecological budget for the year. Like a bank account shows the deficit of income against expenditures, our planet’s account is […]

Over a year ago, I picked internet-provider UPC, despite knowing that they had some bad reviews on the internet, but I choose them anyway for they where the cheapest. Clearly, in hindsight, this was a mistake for soon my share was slow internet, or no internet at all, and terrible helpdesk assistance. For a low […]

You’re a human being, and that puts you ahead of brands in some ways. In the end, brands are just companies, and companies can never match human authenticity. In this age of social media, authenticity is becoming evermore important, with trust becoming a currency. And while the top five brands spend more money on innovation […]

If I asked you ‘what’s the colour of the sky?’ how would you answer? You’d probably say ‘blue’ without looking – but you’d be wrong in many cases.