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How to market classical music on YouTube

How to market classical music on YouTube

‘Natural’ on the left, vs ‘Beneficial’ on the right.
January 22, 2014
On Paul Walker & Roger Rodas: Some sense instead of sadness

On Paul Walker & Roger Rodas: Some sense instead of sadness

As sad at the passing of Paul Walker and Roger Rodas is, I’d like to use this as an opportunity for sense. People who drive like idiots on public roads cause pain and  suffering. Both Paul Walker and Roger Rodas leave behind a wife and kids. I’m glad they didn’t take any innocent bystanders with […]
December 2, 2013
Et tu, Brute?

Et tu, Brute?

I love reading. When a percipient writer penned down his words with perfection, I love reading. Writing in its good form is thinking on paper, and speaks directly to me in beautiful words. I love that. I love it when I read intelligence, expressed in a clear, simple, brief and human way. Reading good writing […]
November 25, 2013
We’re building our successors

We’re building our successors

Quake 3 is a first-person shooter video game – launched back in 1999 – that came with the innovation that the bot AI (artificial intelligence) could learn and adapt new scenarios and situations, based on tactics that worked and didn’t work. Basically; the longer you played, the more it would learn about you. Matches usually […]
November 17, 2013
A low price is a terrible premise

A low price is a terrible premise

The five biggest supermarkets in the Netherlands – with a 70% market share – are all saying they’re the cheapest. If such a thing could be measured, clearly four of them would be wrong. But I must agree with them; they’re cheap. The cheapest thing they’re selling is their brand image. So, I’m glad the […]
October 20, 2013
Things to learn in a weekend

Things to learn in a weekend

Going into my last year of adschool, I’m pondering which direction I wish to go after I have my diploma signed. Advertising, writing, something editorial? I don’t know yet. Yet whichever I choose, I’m free to change it, or do the other things in my spare time. ‘Am I not too old for that?’ is […]
September 27, 2013
What is the biggest waste of money in your life so far?

What is the biggest waste of money in your life so far?

Originally posted on Quora. A glass vase of  €0.50. I bought it, had to carry it with me the whole day while shopping, then – when I got home I quickly filled it with water and put in the flowers, to leave for the weekend. When I got home, I found out it was leaking […]
September 24, 2013
Design: What are your best examples of really bad design?

Design: What are your best examples of really bad design?

Originally posted on Quora. I’m rather disappointed by Apple’s case for the iPhone 5C they announced moments ago. It looks like a cross between connect four, a cheese grater and Crocs, and clearly shows a design fault. For a company that’s all about design, that’s pretty bad. Steve Jobs would have fired the entire design […]
September 24, 2013
Internet, I love you, but you need some goddamn perspective

Internet, I love you, but you need some goddamn perspective

When Ben Affleck was announced as the new Batman, the internet exploded. Tweets, memes, and even a petition to remove him from the movie, which was signed over 66,000 times. Damn, I didn’t knew this much people actually cared about who would play a fictional superhero. Perhaps we could just wait until we actually see […]
August 26, 2013
Earth Overshoot Day

Earth Overshoot Day

Today is the day in the year when humans consumed more than the Earth can produce in one whole year. Known as Earth Overshoot Day, it shows that in 8 months, we exhausted our planet’s ecological budget for the year. Like a bank account shows the deficit of income against expenditures, our planet’s account is […]
August 20, 2013