India is a mesmerising country with beautiful traditions that I wanted to visit for long time, and with Mumbai modernising rather rapidly I thought now was a great time, so the past fourteen days I’ve spend my time in one of the craziest cities on the planet. The city carries a huge enigma with the ability […]

Have you ever heard about strategic lawn mowing before? It’s like normal lawn mowing – but smarter. You see, instead of just rolling out your lawn mower and mindlessly rushing to the closest patch of grass available, you stop and look over the about-to-be-cut lawn and analyse your battlefield. Think about the path you’re going […]

There have been an abundant amount of researches to human behaviour; about which colours stimulates purchases and what kind of spontaneous humor works best – and a lot about why people share online. Yet, most of these researches presume that participants consciously know why they share, resulting in ‘sharing motives’, such as; ‘to build relationships’ […]

Do new things Go wine tastings, go diving, I don’t know. Do something new. Don’t make life a time-serving routine. Sleep well Have at least 8 hours of sleep a day. It’s difficult but c’mon, get some discipline. Too many studies have shown that sleep is important. Do sport A bit obvious, though many people […]

On February 3, 1959, a Beechcraft Bonanza plane crashed in Iowa, with on board Buddy Holly, Ritchie Valens and The Big Bopper. They did not survive, and Don McLean sang about “the day the music died.” A year earlier Elvis was forced into the army. Rock’n’roll seemed dead. It was 1963 when Don McLean got […]

After being Marketing Manager at Zomba Record Holdings from 1989 to 2002, Florent Luyckx moved to the Dutch radio station 3FM as Station Manager. In 6 years time he transformed the station into the success it is now. In 2009 he started as CEO at the Dutch Young & Rubicam office, Y&R Not Just Film, […]

My first article of the year and already I have this itching urge to clarifying something, namely: I consider my life one big experiment, and ‘collecting’ many experiences is key. To achieve that, it means I sometimes do things which are considered morally wrong, leastwise according to the conventional system. That ‘urge for experimenting’ however […]

Super Mario, Donkey Kong and Sonic. All game-characters from way back. But all made for kid’s games. Even Link from Zelda wasn’t exactly a badass. And let’s not even speak about Kirby. Games used to be cute. We’d rescue princesses from castles or return baby monkies to their mommies. Well, thanks to Playstation, that changed. […]

It’s difficult to briefly describe Jack Trout. He is president of Trout & Partners, one of the most prestigious marketing firms with offices in 23 countries. The firm has done work for AT&T, IBM, Burger King, Xerox, Lotus, Ericsson, Tetra Pak, Repsol, Hewlett-Packard and other Fortune 500 companies. Trout is one of the founders and […]

Creative director and co-founder at Tonic, where he is called the “chief creative guru”. Raffray started his career in his native South Africa before he went to Dubai in 2003 – a decision that most told him was “creative suicide”. It did work out though, as Vincent worked for Y&R and Impact BBDO before starting […]

“The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather in a lack of will.” That was said by Vince Lombardi. He was talking about American football, but the meaning of the quote could go way beyond that. Sport is many things; competition, business, […]

Justin Bieber – the kid with a whole legion of teenage girls behind him and an even bigger army of grownup misanthropes who hate him with a passion. Bieber makes an excellent target to bully, specially because of his elated fans. Though in a sense, his popularity is a form of democracy. Saying Bieber is […]