While this little paperback doesn’t really warrant the title ‘masterclass’, it’s an entertaining and inspiring collection of anecdotes. I doubt any of the examples are directly applicable in most cases, but the bigger message is, and it’s a great way to live by. Trott’s teachings are a powerful anti-sound against the increased jargon, complexity and bullshit in advertising, and the world for that matter. It’s written in Trott’s particular style. An example, and then what it stands for. It’s very accessible and easy to read. But most of all, ‘One Plus One Equals Three’ is really fun to read. Take it with you on a plane.