Jack Trout

It’s difficult to briefly describe Jack Trout. He is president of Trout & Partners, one of the most prestigious marketing firms with offices in 23 countries. The firm has done work for AT&T, IBM, Burger King, Xerox, Lotus, Ericsson, Tetra Pak, Repsol, Hewlett-Packard and other Fortune 500 companies. Trout is one of the founders and […]

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