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Category “trips”

St. Kilda Beach

In 2009, I was doing a six-month internship in Sydney, Australia, at Marketing Mechanics. Since Melbourne was really close, I bought tickets to the Australian Grand Prix.

I arrived in a dirty and cheap hostel, and had a roommate from France, who was a huge Lewis Hamilton fan. I was reading a book from 2001 by Dutch commentator Olav Mol, and read that Mclaren had an annual lunch on St. Kilda beach, on the Wednesday afternoon before the Australian Grand Prix. I told my roommate, but he didn’t believe me, so come Wednesday I went alone.

When I arrived on St. Kilda Beach, I saw the team of Force India, instead of McLaren. Adrian Sutil and Giancarlo Fisichella on roller skates! There were only a handful of journalists, and suddenly I saw Olav Mol! I had a great chat with him, I mentioned that I had read about the beach in his book. I also chatted with Sutil and Fisichella, and wished them luck for the race. A journalist told me McLaren would be there the next day…

So I got back at the hostel and told my roommate. He still didn’t believe me, until I showed him the photos. When we arrived on Thursday, Ron Dennis and Martin Whitmarsh parked their car and we were somewhat starstruck. They went into the restaurant, in which obviously we weren’t allowed, so we waited for the drivers to finish their interviews and lunch. Lewis Hamilton came walking out and we both got autographs. I quickly said ‘Goodluck Lewis!’, and he smiled: ‘Thank you’. Kovalainen didn’t wait and rushed to his car, but Pedro de la Rosa was nice and waited for us and gave his signature too.

My hostel-roommate was the happiest McLaren fan in the world, he couldn’t believe he just met Lewis Hamilton. Back at the hostel we made the bet (me wearing a Ferrari jumper) that if Mclaren would finish ahead of Ferrari, I’d give him a bottle of rum (and vice versa).

The race was a big shock and won by Jenson Button in the new BrawnGP. Hamilton finished third, ahead of any Ferrari driver, so I bought him a bottle of rum which we both enjoyed. After that we parted ways. He went on a roadtrip in Australia, I went back to Sydney to complete the internship. We didn’t exchange Facebook or email or anything.

When I was back in Sydney, Hamilton was disqualified in which was called ‘Lie-gate’, putting Ferrari ahead of McLaren. It meant the Parisian guy should have paid the bottle of rum, yet I didn’t mind; I had an awesome weekend.

Here’s Hamilton signing my notebook, with Kovalainen dashing away

Man at the bay

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The man next to me took his phone from his shirt pocket and aimed it at the sun, which was setting into Mumbai’s bay. It was of no use; the sun, red and bright in front of our faces, was barely noticeable on his phone’s screen, reduced to a mere pixel. He threw his hands in the air, and saw that I saw it. He sighed and laughed, and we started talking.

He was forty-five years old and wore a green polo shirt with black horizontal lines. His hair was grey, his face friendly. He had grown up in a village in rural India, which nested on a beautiful hillside, or so he said. Some two thousand people lived there. He was the only one with an education — even his wife didn’t speak English.

Clearly he could see I was not from India: “Traveling is so good”, he joyfully said, “To connect with someone from another culture, it teaches you about people different than you, how they think differently, how they believe different things. And at the same time, it teaches you that we are all the same”, he concluded as he pointed at his nose, ears, and eyes.

I told him I felt the same about Mumbai. To me, Mumbai was a blend of familiarities and otherworldliness. The way people interact with each other is no different than at home, but the setting in which it takes place is vastly different. I told him I had seen a boy who lived on the street, who played with a stick in the mud, enjoying every second of it. I told him I had seen a girl in a with a shirt ‘Don’t Facebook your problems, face them’. And that I had seen groups of people without a house, having recreated somewhat of a living room on the side of the street.

I told the man that human behaviour seems to follows the same principles everywhere, no matter the climate, the culture, or the history, but the expressions vary vastly. I felt there was an absence of rules in Mumbai. Traffic is anarchy, slums are dwarfed by skyscrapers, and every where you look you’ll see a crowd of people. Yet somehow it all works, as a hugely diverse population of nearly twenty million peacefully coexists.

Although the man had never been anywhere outside India, he knew about the Netherlands. He had seen it in Bollywood films, and had also spoken with a Dutchman five years ago, on a train to Ahmedabad. He knew about Amsterdam, the canals, the bikes, hagelslag, and tompoezen. Again I spoke about the differences between our countries, now inverted. Amsterdam was quiet and cold compared to Mumbai. It felt a lot smaller and dense too, despite having a population density four times lower.

The man again spoke about his birthplace, the recurring theme: “If you want to make a phone call, you have to stand on the highest hill to receive a signal”, he said as he pointed out at the bars on his phone: “There’s no commercialism, people live and work together. Mostly from the land. There is no water, except from the rain”, he said: “Living in the village means everybody’s connected to nature, and to each other.”

How different to Mumbai, that was. Every material need one can possibly have is within a hands reach, yet emotionally, each is on his own. It’s painful to see, I said. I still didn’t know what to think of people who slept on the streets. How can one rationalise this to oneself? Especially as a tourist it feels unjust, visiting and looking at it, doing nothing. Among beauty, the world is packed with misery. It would be so fair if everybody in the world could go to sleep without being hungry. Yet, like a deer caught in the headlights, I feel overwhelmed, and I’m left with inaction, not knowing where to start.

And then, suddenly, the man had to speak about the problems that weighed on his shoulders. And so he spoke.

After his education he found work at a pharmaceutic company in Mumbai, so together with his wife and two children he moved from the rural village to the city of Mumbai. After nine years at the pharmaceutical company, the company changed hands and he lost his job. His wife, son, and daughter, had moved back to the village. That was three months ago. He had remained in Mumbai to find new work.

He applied to many jobs, hoping his experience and education would help. So far to no avail. Without a penny in his pocket, he sometimes couldn’t even travel to the application interviews. In the meantime he did day work, but the pay was poor, and because the municipality distributed the jobs fairly on a large group of people wanting them, it meant he could only work one in four days. He had slept the night outside, he said, and hadn’t had a good meal in days. But he didn’t give up. He was mixed with sadness and hope: “I like coming to the bay, because when everybody looks at the sunset, they can’t see whether I’m laughing or crying.”

As he told all of this, the contrast of our situations dawned on me. He was drawn to Mumbai to seek a better future, and was unable to make ends meet. I merely visited Mumbai as an escape, a leisure trip. It make me feel uneasy, ashamed of myself almost, being so privileged. Should I give him money? My mind raced.

At the same time, I feared that he would ask money, that our conversation just served him this purpose, but I instantly felt bad just to think that way; he never asked me for it.

Our conversation had started because he tried to photograph the sunset. We had connected on a personal level, and I had enjoyed every second of the discussion, for its only purpose had been to talk about life. We were equals.

Abu — I think his name was — brought forth the suffering of millions, in the shape of an individual. Until then, it had always seemed abstract to me. But now, I could relate to those troubles, because I could see the same patterns of thought in myself.

We chatted for only a bit more, until I shook his hand and left. By then, the sun had firmly set in the bay, reducing all individuals to mere silhouettes against the skyscraper-led-skyline of Mumbai.

They say India stirs your stomach, but much more than that, it has trembled my heart.

Time to wrap up once more: Cannes Lions 2012

Last week the city of Cannes in the French Rivera was the week-long epicenter of advertising, as it hosted the 59th Cannes Lions International Festival of Creativity. For me it was the 2nd time of going there. Last year was was overwhelming for me, as a tsunami of experiences and knowledge made a lasting impression on me. Now, I knew what to expect – sort of – but I doubt I’ll ever get used to the sheer scope of sensation this event has to offer.

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As last year, I went with the fantastic organisation Jongehonden, aka Dutch Young Creatives. The bus looked fabulous again (with artwork of Andreas Preis), and some twenty hours after departure in rainy Amsterdam we arrived in sunny Cannes. The group of 40 young creatives was just great. Vibrant and full of energy, ready to cause some havoc and have an epic party, but also; learn a thing or two hundred about our industry.

 

The festival:
The goviral seminar brought the festival into being, and it was the first of many seminars which featured a lot of ‘obviousness’, about the digital generation. Perhaps we considered it obvious, since they where talking about us, or perhaps we’re just well educated. I’m not sure. But the barrage of plain-quotes continued all week, with quotes like ‘it is all about relationships’, and ‘the new generation is connecting like never before’. Blah. UM decided to repeat the four P’s, as if we didn’t know them. Even Leo Burnett dared to end their presentation with a slide which said; ‘creativity can transform human behaviour’. This is not why I come to Cannes.

Luckily though, this kind of speech was vastly outnumbered by the good, and I was left in awe plenty of times.

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A lot of seminars where about mobile, which seemed one of the buzzwords for this year (the other being the future, social media, data and Asia). In fact, so many spoke about technology, that for me the Lions started to feel a bit like a tech-festival (which is fine by the way, given the importance of technology for our industry). Dave Gwozdz from Mojiva even went as far as suggesting to make mobile the center any campaign. I’m not so sure about that, but he was spot on with his observation that most brands don’t even have mobile landing pages yet. Also, he said there wouldn’t be any standardisation in features or sizes from mobile devices, since they’re extends of ones personalities. He compared it to jewelry (which isn’t standardised either).

Questions where made about the full-time state of connected we’re in nowadays. During the TED talk, Roon Kang said; ‘think about the workers at Apple, who made their lives more complicated, to make the iPhone, to make our lives more complicated’, and Arianna Huffington said ‘If we learn to disconnect in order to connect with ourselves, the impact will be amazing.’

And furthermore; in countries like India, mobile usage has now surpasses desktop usage. The explanation for this is that most Indian people never had a computer (or laptop), but now have a little bit of money to spend. Most of them buy smartphones, since they’re cheaper than laptop, and so that is their first and only encounter with the internet.

Some more quotes on technology:

Technology changes incredibly fast, but people change very slowly.
Paul Adams

Technology has removed the friction of time and space.
Dick Costolo

Digital is not a medium. Digital is an infrastructure.
Amir Kassaei

 

Another buzzword was, like every year I suppose, the future. Some nice quotes that where brought back where William Gibson’s; ‘the future is already here, it’s just not evenly distrusted’, and ‘the future ain’t what it used to be’, by Yogi Berra. Dick Costolo, the CEO of Twitter had a quote more concrete for our industry; ‘We’re moving from a world where we plan campaigns for the future, to one where we adapt campaigns to the moment.’

 

Social media, like last year, was well debated. For me, the Facebook seminar was an eye-opener, with Paul Adams putting on a fantastic presentation (although he literally choked in the first minute). Some quotes from him:

We receive more and more information; it’s an overload now, while our memory stays the same. What do we do? We turn to our friends for help.

Make social interaction a fundamental part of the creative brief.

The term social will eventually go away, because we’re social creatures. It’s who we are.

If you want to be social, go home to your parents.

He also had some advice on how to use Facebook (of course): ‘Think of Facebook as a new type of creative canvas’, and; ‘start by designing the newsfeed experience first, not the app’.

More quotes on social media, by others:

Twitter gives you a front row seat to everybody’s direct perspective across the world.
Dick Costolo

Social media changed the relationship between brands and the public. It’s a story, and it’s not a 30 second story.
Justin Kingsley

Social media is a commentary tool, instead of telling people what to buy.
Balki

 

On the next buzzword, data:

Data is a need to have – not a nice to have.
Jon Vein

Data is the digital revolution’s gift to us.
Ann Lewnes

Data is never the solution; creativity is.
Jon Vein

If data doesn’t lead to a core idea or insight it is a waste of time.
Mark Tutsell

and, this one 😉

Love pie, hate pie charts.
David McCandless

 

It was great to see how Asia was represented. I suppose China visited the festival before (in form of a seminar), but this year South Korea and India take the main stage for the first time.

The China and India seminars started with mind-dazzling numbers. Apparantly, one out of five smartphones is sold in China, and according to Bessie Lee we’ll move from ‘Made in China’, to ‘Consumed in China’. Joe Chen from RenRen (China’s largest social network), had a nice insight about why social media and especially instant-messaging is so successful in China: ‘The poorer a country is, the more time they have to kill – and so instant messaging is huge in China.’ What added to this effect would be the one-child policy they have, so that young people felt more lonely.

India’s seminar, by Lowe + Partners (an agency I visited in March earlier this year; read the Mumbai report here) started with some numbers (and jokes as well). One out of every six people on this world is Indian, and the country is set to overtake China and become the most populous country in the world by 2030. Also; 12.000 ads from India where submitted to the Cannes Lions this year. Shekhar Kapur and Balki joked around, saying; ‘when Spiderman Six comes out, he’s going to be played by an Indian.’ Also, they insisted that the next Pixar or Google might just come out of India. I’m not sure, but I do sincerely believe that India (and the rest of Asia for that matter) will become more influential to the rest of the world in the near-near future.

Kapur went on about India and the rest of the world; ‘we appreciate difference, often a little too late’, and Balki on advertising in India: ‘So many things that work in our country don’t make sense to the rest of the world. But that’s culture, and it’s the same for any place.’

Former U.S. president Bill Clinton, in a whole different seminar, said something that somehow connects; ‘our common humanity means more than our differences.’

South Korea was represented by Cheil Worldwide, who spoke about K-pop (Korean pop) and the digital wave. They invited the band 2EN1, which even put on a show (photo), causing many Koreans in the audience to go berserk. Short sentences from their presentation: ‘Encourage self-expression. Go from one theme to diversity and from liking to doing. Be a dear friend, instead of a hero.’

SJ Kimm also said: ‘Brands maybe should let down their perfect attitude and become more human, more personal.’

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However, as much as these Asians spoke about their countries, it was Fedrik Haren who insisted country-tags are irrelevant. His jokes in combination with this queer accent made the Mindshare seminar look almost like cabaret, yet with great content. He started with putting us back with our feet on the ground, saying we’re not the only industry who has to be creative. Haren highlighted cops, who have to be very creative since their competitors (criminals) aren’t just thinking ‘outside the box’, but also outside the law. And nuclear scientist, who have to think of anything that can go wrong, before it goes wrong. Just a slightly different form of creativity, but it’s good brainfood.

Then he went on about globalisation, and highlighted the new MINI car. Normally, cars where always associated with countries, but the new MINI is neither English (its roots) nor German (since it’s owned by BMW). Haren: ‘It’s cosmopolitan, not connected to England or Germany. What would be the point of that anyway?’

On Rovio, who created Angry Birds: ‘They don’t call themselves a Finnish entertainment company. They just call themselves an entertainment company. Adding Finnish in front adds nothing, it only limits. That might have made them the most popular app in Finland, now their games are downloaded a billion times worldwide.’

On Volvo: ‘The official language at Volvo is not UK-English, or American-English, or formal-English. It’s bad English, so that all employees can speak to each other. If an American is talking in difficult words to a Korean, he’s not staying with the official language.’

 

Yet the best seminar of the festival for me, was from DraftFCB, who didn’t talk about themselves (like many other brands, sometimes resulting in a true bore-fest). But instead, they opted to let streetartist JR tell his story, about pasting photos on Parisian walls, and then going to Israel, before visiting Brazil, India and heaps of other stories. He sometimes mocked advertising, yet in a respectful and fun way; ‘I didn’t write ‘Just do it’, I just did it.’

More quotes from JR:

The beauty of being an artist is that you have the right to fail.

I pasted on whatever wall I could find, and so I was 18 and already had an exhibition at the Champs-Elysees.

Just search up some of his work, it’s amazing.

 

Inspirational stuff from the recalcitrant seminar from Thenetworkone, about independent agencies. Tom Beckman, from Prime spoke about PR stunts, and how most of them are just lame jokes, begging for media attention. He advised to do something worthwhile: ‘Media is not the message – business is the message.’ His example was an organisation of Swedish plumbers who went to Africa and helped to build pipelines for water there. They could’ve also done some lame stunt on a crouded square in Oslo, but this way, it actually meant something.

 

SapientNitro compared global brands to global celebrities, in a chat where Daren McColl from SapientNitro exchanged striking arguments with actor Omar Epps.

Epps: ‘Brands can’t match celebrity authenticity. Brands are just companies, celebrities are human.’
McColl: ‘The top five brands spend more on innovation than the top twenty celebrities can earn.’
Epps: ‘Celebrities might not be the innovators, but they do set trends.’

 

Also, JWT had a wonderful seminar with three wizkids, talking about the notion of play. Caine Monroy (photo), a 9-year old, who opened an arcade made out of cardboard, gave this advice; ‘don’t go for the far ones. Get the close ones.’ Adora Svitak, a 14-year old author and youngest TED-speaker ever, said: ‘Not knowing is good. When I was even younger I was not scared of speaking for big audiences, because I didn’t know it was supposed to scary.’ Daria from Carlsberg, during a whole different seminar, said; ‘the secret to kids creativity; kids do things for fun, not for money.’

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Apart from the seminars, masterclasses and workshops, where I got all these quotes from, there was a large exhibition of work. (just a trivial fact:; agencies have paid a total of €14.8 million to submit their works this year) ADCN board-member Tim Voors took us around for a tour, discussing why some work wins and why most doesn’t. From that, I learned that visual work, while not always being the most genius, works best (for the sake of winning awards). Coke Hands from Ogivly Shanghai functions as a prime example; an ad without any copy, one which all jury members will easily understand, regardless of their mother tongue.

 

 

Some more quotes, not really categorised.

We are not in the ad business. We are in the business of making things relevant.
Amir Kassaei

Is there a gap in the market, and a market in the gap?
James Kirkham

The best agencies in the world are strategy advisors.
Ann Lewnes

Ask for the mission of the company; that’s rarely a viral.
Ted Royer

Find and create the relevant truth, deliver it in a fresh way, and people will care.
Amir Kassaei

If we find out what makes people tick, the world is our oyster.
Mark Tutsell

Stop interrupting what people are interested in. Become what people are interested in.
Nick Davidge

Treat people as your best friends, not as customers or target groups.
Amir Kassaei

If your customers are going to spend time with a brand you need to give them something. I’d call it ROT – Return On Time.
Fernanda Romano

Make people think what a great product, not what a great ad.
Dave Trott

Have an opinion and force others to have an opinion about you.
Matt Elek

That which is worth doing is worth doing well.
Nicolas Poussin

Creativity is seeing what everyone else has seen and thinking what nobody else has thought.
Jonathan Mildenhall

Set your alarm – not to wake up – but to know when to go to sleep.
Arianna Huffington

What is missing is not IQ, it’s wisdom.
Arianna Huffington

80% of CEO’s think they give great customer service, and only 8% of their customers say it is so.
Katrina Dodd

The invention of printing, photography and the mobile phone where all labelled as the death of privacy.
Paul Adams

There’s been an explosion in low-cost video devices.
Lucas Watson

Don’t try to make ads like film, unless you make them better than the film industry does.
Damian Kulash

Because streetart is everywhere, it runs the risk of being ignored.
Howard Draft

Exclusivity does not work online.
Damian Kulash

I love the power and speed of traditional art & copy teams.
Ted Royer

 

 

Then it just lasts me to say that I really hope I can write another wrap-up next year, after attending the 2013 Lions, but for that, I’ll have to work really hard and earn my pass again. And as our bus driver Peter poetically said; ‘despite all those long days, sadly, a week like this is over real quick.’

Au revoir, for now.

Mumbai; harsh, but ingenious at heart

mumbai1 India is a mesmerising country with beautiful traditions that I wanted to visit for long time, and with Mumbai modernising rather rapidly I thought now was a great time, so the past fourteen days I’ve spend my time in one of the craziest cities on the planet. The city carries a huge enigma with the ability to inspire, delight, frustrate, disgust, thrill, amaze and confound – all at once. If you’re looking for a jovial and laid back holiday, Mumbai is not for you. But the city does great in bringing you world perspective. Travel here, and you will have your mind dazzled and your stomach stirred. Rich and poor coexist – as poor shelters are increasingly dwarfed by skyscrapers and grotesque shopping malls. It epitomises the city’s contrast, which is too noticeable to escape. With disbelief, guilt and discomfort, I walked the streets and ate at restaurants, overlooking beggars who are often just children with nothing but their clothes. The traffic is anarchy, as stray animals roam the streets and trains carry more passengers than they really should. Smog and noise drape the city, day and night, as those are just a few of Mumbai’s peculiarities. While Bombay was build on tradition, Mumbai is being built on a hyped-up frantic kind of energy. As a city, it’s a work in progress, although many  may want you to think otherwise. Over twenty million people live in the metropolis, as fortune-seekers all over India travel here. Delhi may be the official capital of the nation, Mumbai is without a doubt the epicentre of its economy. The recent surge has raised a new middleclass with money to spend, however – for now – that only applies to a happy few. There is only one bus for every 1,300 people; 17 public toilets for every million; and just one civic hospital catering to 7,2 million. Yet, somehow the city continues to sustain itself, perhaps because at heart, Mumbai is an ingenious place. mumbai4 While the city itself is one massive sight to smell, see and feel, the Banganga Tank and the Elephanta Caves offer historical spots to soothe the inner-archeologist, while one can literally be in touch with religious and sacred locations such as the Jain and Haji Ali Dargah temples. Since shoes are forbidden on these sights, one has to walk bare-feet on the cold marble, forcing a mythical contiguity to the sanctuaries that have stood there for ages.

So yet, after two weeks of being on high alert, showering with a bucket of cold water and nights of little sleep, I actually looked forward to go back to the comfort of home, although while writing this, I already thoroughly miss the madness of Mumbai.

Retrospect on the Cannes Lions 2011

Sunday, the 19th of June, 2011: The Cannes Film Festival was over. The celebrities where flown back to Beverly Hills. Their trash was removed, the red carpet was vacuumed and the champagne glasses where cleaned. It was time, for the Advertising Festival.

canneslogo

Roughly 9000 people with jobs in advertising came to Cannes and collected their passes. So did I. After a 20 hour bus drive it was time to get my sleepy face in front of a webcam and have my pass-portrait shot. For the next days, I found myself making notes during seminars, collaborating during workshops, taking masterclasses, walking through the exhibitions, smiling during boattrips, partying at the beach and dinning at expensive restaurants I would normally never come.

The luxurious moments where nice, but the thrill of hastily making notes during a seminar, thinking ”damn, this is useful”, is unrivaled.

One week later, armed with a notebook full of scribbles ”n scrawls, I stepped out of the bus again in Amsterdam, so vigorously enhanced, I can”t wait to start working again, coming up with new, fresh ideas.

I have just been flooded by a tsunami of experiences and information, and although it”s gonna take a while till I have fully digested it, I feel as if I can really take that next step in advertising. A higher level.

I’m going to work really hard to be at the Cannes Lions 2012, because this is an adventure I really want to witness again. But for now, I”ll leave you with some of the best quotes I heard throughout the festival. I hope you find them just as meaning- and useful as I do.

“Cannes Lions is no longer just about advertising, as indeed our industry is no longer simply about advertising.”
Phil Thomas

“Without great clients like this one, there is no great work. (Talking about Ikea).”
Phil Thomas.

“The only thing in this world that always succeeds is change.”
Robert Redford

“Purpose is the new digital.”
Arianne Huff

“Authenticity is just like pornography. You know it when you see it.”
Arianna Huffington

“Today, 37% of conversations are about brands.”
Martin Lindstom

“Lady Gaga is her own platform. She already has more than 10 million Twitter followers.”
Jennifer Frommer

“If you know that what you are about to shoot is good, then it probably isn”t.”
Julian Boulding

“43% of consumers won”t buy a product if they can”t find the right information online.”
Eric Bader

“If you do what you always did you will get what you always had.”
Ali Ali.

“An idea is an idea, even if it”s a trip to the zoo.”
Ali Ali.

“Search will move from links to likes.”
Mark Holden

“83% of consumers use fewer than 30 sites a month.”
Tim Armstrong

“Banners are for apes. Content is for humans.”
Tim Armstrong

“Tablet market is growing from 17 million devices this year to 70 million next year.”
Kevin Lynch

“There are 6.9 billion people in the world, 600 million broadband internet connections but 4.5 billion text message users. SMS is the largest human network.”
Tom Chatfield

“Brands do what is good for them. Sometimes it intersects with what is good for us.”
Michael Wolf

“In the future, half of the music industry”s revenue will come from brands.”
Laura Lang

“Apple and Microsoft are getting it right because they concentrate on servicing people. Where the music industry is getting it wrong is that it still talks about selling records.”
Pharell Williams

“At Coca-Cola, we think the mobile phone as the 6th sense of people.”
Pio Schunker

“We will move from creative excellence to content excellence.”
Pio Schunker

“We, from Angry Birds, don”t view ourselves as a game company, we”re building a brand.”
Peter Vesterbacka

“We build 51 games before getting to Angry Birds. My team knows how to build a hit and also hocw not to build a hit. This is important.”
Peter Vesterbacka

“We talk about fans, not users of consumers.”
Peter Vesterbacka

“I”m a better employee because I”m a mum and I”m a better mum because I work.”
Wend Clark

“People don”t want something better than a TV. They want a better TV.”
Jeremy Kaiman

“Twitter has become my primary news source, but when I hear something has happened, it makes me turn on a TV set.”
Piers Morgan

“At Google, with your permission, we use some of your information to make things that are good for you.”
Eric Schmidt

“Two important values to younger people: significance and achievement.”
Edward de Bono

“Not everybody likes games, but everybody likes playing.”
Kudo Tsunoda

“Instead of ”How big are we gonna get before we get bad?”, the question is: ”How diverse are we gonna get before we get good?”
Bob Greenberg

“More people play Zynga games than Xbox, Wii and PS3 combined.”
Carolyn Everson

“Youth links their ideas with execution of their ideas. The right and left brains are merging like never before.”
Marc Landsberg

“Everyone is competing for attention. You just can”t be conservative anymore.”
Tod Machover

“Luck isn”t about what happens to you. It’s about what you do with what happens to you.”
Ken Robinson

“Real innovation and creativity often happens within tight constraints.”
Ken Robinson

“To clients and agencies: It”s not about creating fantasy anymore. It”s about creating reality.”
Jim Farley

“Acting then measuring has been replaced by listening and then responding.”
Paul Kemp

“We need to move away from 360 degree marketing and towards 365 days a year marketing.”
Jess Greenwood

“The marketing world is global, but the consumer is local and needs to be engaged and activated locally.”
Paul Bulcke