Resources added

Since the beginning of 2018 I’ve been collecting quotes, articles and reports from many tweeps and organisations like BBH Labs, the IPA and Thinkbox, who — to me — are a valuable goldmine of information. Here’s a list of most of what I found useful (work in progress). Resources

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Wedding rings bring worlds together

Lake Victoria is a huge fresh water basin that lies in between Tanzania, Uganda and Kenya. For over 500,000 years, rainfall and thousands of small streams gathered here and flowered northwards through the White Nile river. After 4,000 kilometers, the river is joined by the Blue Nile. Together they form the Nile, which flows through […]

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Content marketing is simple, but companies aren’t designed to make it well

To all that has been said about content marketing, I’m going to add one sentence, fifteen examples, and one paragraph. In essence Content marketing is simply the function of your product or service, put into a media format that you can share. Ten examples 1) RevZilla — Helps you to buy the perfect motorcycle clothing Product: A […]

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On love and marriage

Love has been a never-ending source of inspiration for the arts. For centuries, singers have emptied their lunges and poets have emptied their pens — all just to try to describe the magnitude of love; why we do the things that we do for love; and why it’s such an all-immersive phenomena. Scientists say it’s […]

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To the Hai

I’m about to leave the familiar and by-now slightly comfortable church of KesselsKramer, as well as the safety net of having colleagues way more experienced (and in many ways more talented) than me. ‘Why am I doing this to myself?’, I’m asking. Throughout my four years at art academy, I didn’t dare to dream to […]

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Boring truths

In the 1980 science book Cosmos, Carl Sagan wrote about how a newspaper asked an astronomer to write a five hundred word article on whether there was life on Mars. The astronomer dutifully replied through telegram: “NOBODY KNOWS”, repeated two hundred and fifty times. It was the most honest answer possible, but people wanted answers nonetheless, […]

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Virtual Racing School case study

Online marketing is more simple than ‘experts’ make people believe, and to demonstrate that I’ve showed a simple campaign from Virtual Racing School on the biggest marketing blog from the Netherlands; Marketingfacts. With this article you do a campaign yourself within an hour, so you’ll learn how online advertising works, and what you can measure with […]

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Mapping values

The first commercial computer sold in the United States was the UNIVAC in 1951. Supplied with 125 kilowatt, it could do 1,905 operations per second, which translated into 0.015 operations per watt-second. That last metric wasn’t very important for the UNIVAC, since power wasn’t a bottleneck as much as performance or weight was. With 5,000 […]

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Turning your logo upside down for equality

Yesterday, plenty of brands jumped onto the International Women’s Day bandwagon, and among the worst I’ve seen are McDonald’s, which turned it’s golden arches upside down, and BrewDog, which released a pink label for their beer. If only equality was that easy. While these are extremely superficial attempts to grab some retweets and likes, they […]

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Climbing the pyramid: Advertising in a richer world

Apart from a few (looking at you, CO2-levels), all statistic show an insane progress in the world. Extreme poverty fell from 37% in 1990 and is well under 10% now; illiteracy fell from 65% in 1950 to just 15% now; and average life expectancy upon birth went up from 31 years in 1900 to 71.5 […]

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