Bits of Freedom Web-In

To recruit new donors (and thank old ones), the Dutch digital rights organisation Bits of Freedom launched their @freedom.nl email service: totally private and untrackable, unlike free email services. Around this introduction, KesselsKramer developed the ’Web-in’, a twelve hour livestream ’protest’, just like the original Bed-In by John Lennon and Yoko On, along with dozens […]

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UNESCO, promoting Dutch heritage

Late 2016, the nine Dutch heritage locations joined together to start a collaborative promotion campaign, aimed at raising Dutch visitors to their locations. Problematic was that more than two-thirds of all Dutch citizens have never visited a UNESCO heritage location in the Netherlands. Take for example the windmills of Kinderdijk. Over 80% of the visitors […]

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Vandebron campaign

Vandebron (‘From The Source’), through their business model, makes energy personal. And if the best energy comes straight from the source, then also the best advertisement comes straight from the source. No actors, no acting, just the people who produce the energy. All in a positive challenger campaign called ‘Good energy, straight From The Source’. […]

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A low price is a terrible premise

The five biggest supermarkets in the Netherlands – with a 70% market share – are all saying they’re the cheapest. If such a thing could be measured, clearly four of them would be wrong. But I must agree with them; they’re cheap. The cheapest thing they’re selling is their brand image. So, I’m glad the […]

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Playstation freak ads

Super Mario, Donkey Kong and Sonic. All game-characters from way back. But all made for kid’s games. Even Link from Zelda wasn’t exactly a badass. And let’s not even speak about Kirby. Games used to be cute. We’d rescue princesses from castles or return baby monkies to their mommies. Well, thanks to Playstation, that changed. […]

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