Virtual Racing School case study

Online marketing is more simple than ‘experts’ make people believe, and to demonstrate that I’ve showed a simple campaign from Virtual Racing School on the biggest marketing blog from the Netherlands; Marketingfacts. With this article you do a campaign yourself within an hour, so you’ll learn how online advertising works, and what you can measure with […]

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Promoting Positivity

Since 1983, Provamel has been a pioneer of turning plants into delicious plant-based drinks and yogurt alternatives. All its products are organic and thus GMO free, produced in a CO2-neutral way, and all of Provamel’s soya, almonds, oats, rice and hazelnuts are sourced in Europe. In short – it’s tasty, good for you and the […]

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LIFE’S for living

There’s a sport that’s more popular than football, that has more participants than basketball, and that can be more beneficial than going to the gym. It doesn’t feature in the Olympics, and it doesn’t need medals. Lotto, the leading Italian company in footwear and clothing for sports and leisure, believes it’s time to embrace the […]

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Fundraising campaign for Greenpeace

The Netherlands is one of the richest countries in the world. So it comes as no surprise that the answer to the question ‘what do you want for Christmas’ is nine out of ten times: ‘nothing’ (‘Niks’). That’s why KesselsKramer came up with a solution for this problem. For Greenpeace we designed the ideal gift […]

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Never stop playing

School, sports, piano lessons, homework, career, a bigger house, new smartphone, like, share, tag, share. Kids need to do more and more, and we play less and less. But playing is not only fun, it’s also very important. Jantje Beton thinks it’s time to wake up the Netherlands with a message to both young and […]

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Bits of Freedom Web-In

To recruit new donors (and thank old ones), the Dutch digital rights organisation Bits of Freedom launched their @freedom.nl email service: totally private and untrackable, unlike free email services. Around this introduction, KesselsKramer developed the ’Web-in’, a twelve hour livestream ’protest’, just like the original Bed-In by John Lennon and Yoko On, along with dozens […]

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UNESCO, promoting Dutch heritage

Late 2016, the nine Dutch heritage locations joined together to start a collaborative promotion campaign, aimed at raising Dutch visitors to their locations. Problematic was that more than two-thirds of all Dutch citizens have never visited a UNESCO heritage location in the Netherlands. Take for example the windmills of Kinderdijk. Over 80% of the visitors […]

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Vandebron campaign

Vandebron (‘From The Source’), through their business model, makes energy personal. And if the best energy comes straight from the source, then also the best advertisement comes straight from the source. No actors, no acting, just the people who produce the energy. All in a positive challenger campaign called ‘Good energy, straight From The Source’. […]

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A low price is a terrible premise

The five biggest supermarkets in the Netherlands – with a 70% market share – are all saying they’re the cheapest. If such a thing could be measured, clearly four of them would be wrong. But I must agree with them; they’re cheap. The cheapest thing they’re selling is their brand image. So, I’m glad the […]

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