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Archive for March, 2016

Interview on Adformatie

Dutch marketing & advertising websites Adformatie & Pim Online interviewed me about Vandebron, about our lack of experience in the energy market and the way we do marketing. You can read the interview (in Dutch) here:
Vandebron profiteert van gebrek aan ervaring in energiemarkt


Going for gaps that exist

56 years ago today, Ayrton Senna was born. If you ever watched the 2010 documentary ‘Senna‘, you might realise how inspirational the man was.

One example. When Ayrton Senna collided with Alain Prost at the start of the Japanese Grand Prix in 1990, both retired from the race, ensuring Senna his second title in Formula 1.

Afterwards, three-time Formula 1 World Champion Jackie Stewart questioned Senna’s racing ethics, saying he was willing to take risks other drivers wouldn’t. Senna simply replied: “If you no longer go for a gap that exists, you are no longer a racing driver.”

That’s as true for racing drivers, as it is for anything you do. In life or work, many opportunities come by, equivalent to gaps in motor racing. Whilst it might be the fastest way to a stressful life, for me, going for gaps that exists is the only way.


‘Nice day to shake up the energy market.’

In all its irony, perhaps the first thing I ever wrote for Vandebron, was the best thing I ever wrote for it. It cut clear the let’s-do-this tone of the company, the go-green mission and the joie-de-vivre spirit. All after has been built upon that sunny day in March.

And today, that day was two years ago.

The sentence rang true that day, it has done on every day since then.
Screen Shot 2016-03-12 at 10.29.35

Race reports for Coanda

As I wrote earlier, I’m now writing for Coanda Simsport, a simracing team competing in iRacing’s World Championship Grand Prix Series. The firs two race reports are now done, you can read them via these two links:

Land down under: Phillip Island race report

Start me up: Interlagos race report