Be a brand

You’re a human being, and that puts you ahead of brands in some ways. In the end, brands are just companies, and companies can never match human authenticity. In this age of social media, authenticity is becoming evermore important, with trust becoming a currency. And while the top five brands spend more money on innovation […]

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Hasse Simonsdochter review

It’s a children’s book, that takes place in the area I grew up, long ago. A teacher told the story in our classroom across multiple weeks when I was a kid, and I reread it as an adult. It was just as magical, tragic and beautiful as then. I even cycled to Barneveld to see […]

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