11 ways to boost your brainpower

Do new things Go wine tastings, go diving, I don’t know. Do something new. Don’t make life a time-serving routine. Sleep well Have at least 8 hours of sleep a day. It’s difficult but c’mon, get some discipline. Too many studies have shown that sleep is important. Do sport A bit obvious, though many people […]

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“You say you want a revolution”

On February 3, 1959, a Beechcraft Bonanza plane crashed in Iowa, with on board Buddy Holly, Ritchie Valens and The Big Bopper. They did not survive, and Don McLean sang about “the day the music died.” A year earlier Elvis was forced into the army. Rock’n’roll seemed dead. It was 1963 when Don McLean got […]

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Florent Luyckx

After being Marketing Manager at Zomba Record Holdings from 1989 to 2002, Florent Luyckx moved to the Dutch radio station 3FM as Station Manager. In 6 years time he transformed the station into the success it is now. In 2009 he started as CEO at the Dutch Young & Rubicam office, Y&R Not Just Film, […]

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In a parallel universe

My first article of the year and already I have this itching urge to clarifying something, namely: I consider my life one big experiment, and ‘collecting’ many experiences is key. To achieve that, it means I sometimes do things which are considered morally wrong, leastwise according to the conventional system. That ‘urge for experimenting’ however […]

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