Eelco de Winter

Eelco de Winter worked at Result DDB, FHV/BBDO and &KoenseSeverein with clients like KPN, Sony, Fujitsu Siemens and Rabobank. He now works at Kaaps, a video production company in Rotterdam, the Netherlands, as a strategist and production manager. At Kaaps, he tries to convey marketing strategics into emotions. Kaaps works for both charities and commercial companies. Could […]

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A brief copywriting lesson

Putting these ad-legend quotes together made a sort of quick guide to the act of stringing words together. The headline “On the average, five times as many people read the headlines as read the body copy.” David Ogilvy “It follows that unless your headline sells your product, you have wasted 90 percent of your money…” […]

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Peter Kowalski

After studying at the Krakowska Akademia in Poland, Peter Kowalski started Wordboner.com. He uses it as platform to sell his fantastic typographical wordplays, as tshirts and a few other things, such as stickers and iPhone cases. Tees aside, his promotion of the website is pretty clever as well, using various social media sites. Time to […]

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